• Link to Facebook
  • Link to X
  • Link to LinkedIn
  • Link to Youtube
  • Link to Pinterest
  • Link to Instagram
  • Link to Mail
  • Blog
  • Join eMail List
  • Contact us
Steve Gutzler
  • About
    • Reasons to Book Steve
    • Past Clients
    • Testimonials
  • Speaking
    • Speaking Overview
    • NEW! Emotional Agility
    • Emotional Intelligence for Extraordinary Leadership
    • Full Potential
    • Emotional Health and Balance
    • Speaker Packet
    • Virtual Experience
  • Get Speaker Packet
    • Resources for Meeting Planners
  • Coaching
    • Executive Leadership Coaching
    • Trusted Advisor
  • EI Mastery Course
  • Media
    • Books
    • Videos
    • Speaker Packet
    • Photo Gallery
  • Menu Menu

How to Win Friends and Influence People: Time-Tested Principles for Extraordinary Leaders

It sits on my bookshelf alongside timeless classics and a few new breakthrough reads. But unlike so many books that come and go, Dale Carnegie’s time-tested wisdom has genuinely helped me lead and love people more effectively. That’s why I revisit it every single year, and why I now keep the newly updated edition close at hand for the next generation of leaders.

How to Win Friends and Influence People has sold more than 30 million copies and remains the gold standard for anyone serious about success. My father handed me this book when I was in high school and said, “Steve, the business of business is people. How you get along with people will determine your success in life.”

He was right. Twenty-five years and more than 2,000 keynotes later, I can tell you that leadership rises and falls on relationships.

My challenge to you: don’t just read Carnegie’s wisdom. Study it. Apply it. When you do, you’ll learn to:

  • Communicate with diplomacy and tact
  • Draw people toward you naturally
  • Increase your ability to get things done
  • Become a more persuasive communicator
  • Lead at a higher level

Your Final Challenge

Select at least one principle and apply it daily this week. Small, consistent actions create transformational results.

Professor William James of Harvard once observed that the average person develops only a fraction of their latent abilities. Dale Carnegie’s principles help us unlock those abilities, and with them, extraordinary possibilities for success.

Remember: when you WIN on the inside, you win on the outside.

If this encouraged you, please take a moment to share it with family, friends, coworkers, and the people you care about most.

Here’s to increasing your influence!

–Steve

Ready to Transform Your Team’s Influence? Get on with Steve’s Leadership Masterclass on The Power of Influence

As a master storyteller, Steve has unparalleled ability to communicate dynamic business and leadership truths through stories, anecdotes and humor. Harness the power of the “number one” predictor of professional success, impact, leadership, high performance and sustainable relationships in business and life. Steve’s highest rated keynote presentation.

To book Steve today, contact Michelle Joyce!
(For information on keynote presentations, team workshops, and one on one coaching.)

“The purpose of Leadership Quest is to help professionals develop their personal leadership, vision and emotional intelligence. Everyday I strive to help leaders and teams achieve their desired goals in sales productivity, leadership, time maximization, and life-balance. ”

About the Author

Steve Gutzler is the President of Leadership Quest, a premier leadership development company based in Scottsdale. As a dynamic and highly sought-after speaker, Steve has delivered over 2,500 impactful presentations to renowned organizations such as Microsoft, Starbucks, the Seattle Seahawks, Spotify, Boeing, Cisco, Starwood Hotels, Ritz-Carlton, and the U.S. Department of Commerce.

A published author and thought leader on leadership and emotional intelligence, Steve lives near Scottsdale with his wife, Julie. Together, they cherish time spent with their three adult children and six grandchildren.

Share this blog
  • Share on Facebook
  • Share on X
  • Share on Pinterest
  • Share on LinkedIn
  • Share by Mail

Don’t Miss These:

  • L.O.S.S. Learning Opportunity Stay Strong 2025September 10, 2025 - 3:06 pm
  • Why Most Journals Fail (And What Actually Works)July 22, 2025 - 1:24 pm
  • Leadership Lessons: How to Avoid the Traps That Derail SuccessMarch 11, 2025 - 4:19 pm

Follow Steve

Steve’s Tweets:

Tweets by SteveGutzler

Follow Steve

Business Hours

Our support Hotline is available

  • Monday-Friday: 12pm-5pm MST (520) 509-3868
  • Blog & News

    • L.O.S.S. Learning Opportunity Stay Strong 2025September 10, 2025 - 3:06 pm
    • Why Most Journals Fail (And What Actually Works)July 22, 2025 - 1:24 pm
    • Leadership Lessons: How to Avoid the Traps That Derail SuccessMarch 11, 2025 - 4:19 pm
    • From Conflict to Connection: 15 Ways to Elevate ANY RelationshipMarch 4, 2025 - 11:54 am

    About Steve Gutzler

    Steve Gutzler is the President of Leadership Quest, a premier leadership development company based in Scottsdale. As a dynamic and highly sought-after speaker, Steve has delivered over 2,500 impactful presentations to renowned organizations such as Microsoft, Starbucks, the Seattle Seahawks, Spotify, Boeing, Cisco, Starwood Hotels, Ritz-Carlton, and the U.S. Department of Commerce.

    A published author and thought leader on leadership and emotional intelligence, Steve lives near Scottsdale with his wife, Julie. Together, they cherish time spent with their three adult children and six grandchildren.

    @Copyright 2026 Steve Gutzler - Leadership Quest. All rights reserved. Site design by: OnMerit Marketing
    • Link to Facebook
    • Link to X
    • Link to LinkedIn
    • Link to Youtube
    • Link to Pinterest
    • Link to Instagram
    • Link to Mail
    • About
    • Speaking
    • Get Speaker Packet
    • Coaching
    • EI Mastery Course
    • Media
    Link to: 5 Critical Keys to Level Up Your Communication Link to: 5 Critical Keys to Level Up Your Communication 5 Critical Keys to Level Up Your Communication Link to: The Trust Dividend: 7 Remarkable Benefits of a High-Trust Team Link to: The Trust Dividend: 7 Remarkable Benefits of a High-Trust Team The Trust Dividend: 7 Remarkable Benefits of a High-Trust Team
    Scroll to top Scroll to top Scroll to top