A Leader’s AQ (Attraction Quotient) 

Our culture puts a lot of stock on IQ, a person’s intelligence quotient. I believe EQ, a person’s emotional quotient (aka emotional intelligence) is also equally critical for successful connecting, collaborating, and working with performance teams. AQ, attraction quotient, is also something you must possess.

Every one of us has the ability to attract others based on key attraction assets. I’m not talking about physical attractiveness, I mean deep qualities that are desirable in a personal leader. The greater the attraction assets you possess, the more likely people will want to connect and follow you.

Here are Seven AQ Assets to Build:

1. Inspire Purpose
Every strong leader I know has an inspiring purpose that drives them daily. It is their center core, a calling, and a lasting contribution they make daily, personally and professionally.
2. Wisdom
Knowledge and intelligence are essential. Centered leaders are wise and have experience, they move and lead with sound judgment.
3. Charisma
Warm and approachable, they possess a quiet confidence that draws people to them and their ideas.
4. Gifting
They attract others through their gifts — a gift of clarity, communication, and leading others to extraordinary accomplishments.
5. Skill
People love competent leaders of excellence. Leaders who execute and drive results and also get things done on time.
6. Energy
I’ve realized attractive leaders radiate a special energy. This is physical, emotional, and spiritual energy that is like a light of energy. Everyone grows towards them and feeds off of their leadership energy.
7. Trust
They can be counted on, they show up on time, they give their word (iron-clad), and when they make a mistake, they quickly confess it and own it responsibly.

Everyone possesses these seven qualities in various developing forms. The greater your attraction quotient, the greater and stronger you will lead as a professional. If you want people to buy into you, you must work to increase your AQ.

Here’s to growing your AQ!
– Steve

As a master storyteller, Steve has unparalleled ability to communicate dynamic business and leadership truths through stories, anecdotes and humor. Harness the power of the “number one” predictor of professional success, impact, leadership, high performance and sustainable relationships in business and life. Steve’s highest rated keynote presentation.

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“The purpose of Leadership Quest is to help professionals develop their personal leadership, vision and emotional intelligence. Everyday I strive to help leaders and teams achieve their desired goals in sales productivity, leadership, time maximization, and life-balance. ”

About the Author

Steve Gutzler is the President of Leadership Quest, a Seattle-based leadership development company. Steve is a dynamic, highly-sought-after speaker who has delivered more than 2,500 presentations to a list of clients including Microsoft, Starbucks, the Seattle Seahawks, Pandora Radio, Boeing, Cisco, Starwood Corporation, the Ritz Carlton group, and the U.S. Social Security Administration. He recently was voted #1 by the readership of Huffington Post as the Most Inspirational Leader on Social Media.

A published author on leadership and emotional intelligence, Steve resides near Seattle with his wife Julie where they enjoy time with their three adult children and six grandchildren.