My Leader in the Spotlight this week is Rebekah Radice, a true leader in her field. Rebekah Radice is a social media strategist, content developer, trainer and community manager for Better Homes and Gardens® Real Estate, serving as “the voice” behind the brand.
As someone that manages social media on a daily basis, Rebekah recognizes how difficult attracting new business can be in the digital era. For many small to mid-size businesses, this is due to the lack of an online strategy, poorly executed campaigns and little to no online footprint.
Rebekah’s works to assist business owners with their online marketing plan, helping them capitalize on the power of an integrated social media campaign in a specific and strategic way.
Her goal is to help stop those time sucking activities and maximize, prioritize and monetize your online efforts!
I asked her some questions to get at the root of her success and to learn about what makes her special. Her insightful answers provide some amazing takeaways which I hope you will take to heart.
1. You are truly a leader in the field of social media, etc… What are three or four guiding tenets for building your own business?
First of all, I would like to take this opportunity to thank you, Steve, for making me your Leader in the Spotlight. I truly appreciate the chance to share my knowledge and passions.
The core values or guiding principles that guide my life and business are integrity, passion, creativity, innovation, authenticity and empowerment.
My pursuit is not to be everything to everybody, but rather to give everything to help individuals. I strive to make each encounter an opportunity for me and for the person with whom I am interacting.
2. Successful entrepreneurs and leaders have great daily habits. Share two or three of your best practices.
- Quiet time every morning that allows me to start my day energized, focused and eager to tackle whatever comes my way.
- Consistently set stretch goals that allow me to live outside my comfort zone – the only place I’m every truly happy!
- Always, always, always make time for the stuff that makes me smile. Whether it’s a walk with my dogs or a run to the local frozen yogurt shop, I make time within each day to enjoy life’s little pleasures. I spent too many years working at a very fast pace and made a commitment to myself many years ago to never let work interfere with a life.
3. How do you define success and what does it look like?
The definition of success in my life has certainly evolved over time. Success is many things to me these days. It is the peace of mind that comes with knowing I am giving my best in any given situation. It is the satisfaction that is received recognizing that I have attacked a project and given all that I have, leaving nothing on the table. It also means that I am living up to my employer/clients expectations and have met or exceeded the promises made.
4. Who do you look to for inspiration, mentoring or leadership influence?
There are several people who are constant sources of inspiration to me. This is a small group of friends, industry colleagues and a business coach that has been with me for nearly a decade. Each is there to offer support, encouragement or in some cases, the kick in the pants I need to keep pushing forward!
5. What are a couple of things your parents taught you that you’re grateful for?
My father was an incredibly hard worker and taught me the reward behind an honest days work. I have often juggled 2 or 3 jobs just to get from where I was to where I wanted to be. I have always believed that we are the masters of our own destiny, something he taught me at a very early age.
My mother taught me compassion and humility, a beautiful combination. I admire her incredible spirit and the fact that she’s never met a person she didn’t feel compelled to reach out to, share with and get to know in a meaningful and authentic way.
6. I know marriage and family is very important to you, how do you keep the spark alive and find balance?
Well it’s no secret that juggling work and family life is an enormous challenge. The only way I know how to effectively find balance is to work at it every single day. What do I mean by this? I schedule date nights with my husband or steal him away in the afternoon to our favorite coffee shop where we can grab a spot in the sun for 15 minutes and catch up. It’s the simple things that feed my soul and keep that spark alive.
7. What are two or three things an entrepreneur needs to keep an eye on to build their own personal brand?
They need to have a deep understanding of their unique abilities or value proposition, their consumer’s needs and the needs of their local market. With the evolution of social media, needs change on a dime. Entrepreneurs must stay agile and willing to adjust strategy when and where it’s needed.
8. How do you handle setbacks or criticism?
I have pretty thick skin and typically take criticism in stride. That being said, both setbacks and criticism can be derailing emotionally and spiritually. It can zap me of my energy and take my eyes off the target, if only momentarily. This can happen to all us from time to time, which is why it’s so important to surround yourself with a solid support system. The people I mentioned above are exactly that to me. They help me see the reality in a situation and move out of the moment and back into a healthy frame of mind.
9. What are three of your favorite social media tools (with links) that are must-haves to manage and grow a business online?
Three of my favorite tools are:
Sprout Social – A Facebook and Twitter management and analytics dashboard that allows you to listen, engage and share with ease.
Bufferapp – Buffer does all of the heavy lifting for you by analyzing your social accounts and determining the best times to post. You can then schedule and auto post to maximize exposure.
Socialbro - Funny name with awesome capabilities to monitor and analyze Twitter followers, including best time to tweet.
10. What are three words that you would use to describe yourself?
Ambitious, Creative and Eager!
I’d like to thank thank you so much for being a Leader in the Spotlight!
Connect with Rebekah:
*Originally published March 26, 2013